Karr Associates, Inc.
Titan Principle Sales E-Report
Helping Organizations and Individuals Sell More in Less Time!!!

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To our subscribers: Welcome to Weekly Titan Principle® E Series, an electronic newsletter dedicated to building high performing sales cultures.

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October Titan Sales Boot Camp is closing!!! Don’t miss out! Reserve your seat now www.ronkarr.com/bootcamp Listen to what one client had to say:

“I have taken seminars in the past, but never seen it in the context that he (Ron Karr) delivers. I am putting some of what I learned to work and can see a difference.”

Tim Ivey Sr. Dist. Sales Mgr- Northeast Hayward Pool Products

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Creating Buzz to Supercharge Your Sales Results

So what’s the buzz all about? If you have a prospect asking you that question, that is music to your ears. Last week, a prospect told me how he could not wait to attend our Titan Sales Boot Camp in Chicago this coming January. He was referred by a very satisfied client. He was so enthusiastic by what my client had to say, he was even making me excited on the phone. He wound up committing to send 5 people to the program.

It should be your goal to get a call like this everyday; a prospect calling you because of the enthusiastic referral he received from someone else. The only way you will get these referrals is if you create the right buzz in the marketplace.

We have all heard the maxim of having to walk our talk. We not only have to walk our talk, but we must ensure that all of our actions support the sales message we are delivering to the world.

If you are selling a quality product, how is the quality of your service? A quality product with personal service that falls short of expectations nullifies the exceptional product quality. Recently, I had to engage legal counsel to handle a personal matter. The lawyer referred to me came with a great recommendation. During the process of seeing whether or not we would work
together, he asked me to speak to one of his specialists. During the phone interview, the woman was tentative, talked about how tired she was and tossed in a few other signals that took away from the polished image I had of the lawyer.

This was a classic case of where the words used, attitude displayed and actions taken did not support the quality image this very successful lawyer wanted the world to see. Grant you, this lawyer is still very successful. But in my eyes, I had to do everything I could to get past the other perception I was under as a result of this interview.

Take a look at what you are saying to your market. Here are some things you should consistently monitor to ensure you create the level of buzz required to supercharge your sales efforts. FYI, when we use the term message below, we are referring to your differentiating value!

1) Do your words support your message?
2) Do your actions support your message?
3) Is your follow-up strong enough to support your message?
4) Are you exceeding customer expectations?
5) Are you motivating customers to enthusiastically tell others about your products and services?
6) Are you selling from a customer focused mindset vs. a self focused mindset?
7) Are you having fun?

The last point is crucial. It is very hard to motivate others when you yourself are down and not thrilled with what you are doing. You need to have fun. Think about when you buy things—-is there any difference in buying things from someone who is motivated and having fun vs. someone just taking an order? You may buy things from the latter, but chances are the experience will not be memorable enough to motivate you to share it with others.

Sales is not just about getting the order today. It is about closing business and setting the stage for the next order. It is about creating a buzz that attracts prospects to you. It is about creating a momentum that leads to bigger and better results in a shorter period of time. It is about your customers being happy and shouting it out to the world.

And yes, it is about you being successful and happy. Create the right buzz and see the results it will have on your success.

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Are you getting ready for a tough or important negotiation? Get our White Paper on Successful Negotiations Now http://ronkarr.com/trainingtools/details/whitepaper.htm

Want quick ideas in your shirt pocket you can refer to before walking into a customer’s office? Order your ten pack of Titan Memory Cards now http://ronkarr.com/trainingtools/details/mem_cards.htm

HOLDING A SALES MEETING WHERE YOU NEED A SPEAKER WHO CAN DRAMATICALLY IMPACT YOUR SALES RESULTS? Contact Ron Karr, A business sales expert with a riveting message.
http://ronkarr.com/repturl/bkrk.htm

See Ron Karr in person by attending our next Titan Sales Boot Camps in October and November http://ronkarr.com/bootcamp Read our new program information and testimonials. Space is limited, so reserve your seat today.

TITAN SALES BOOT CAMP PRICES ARE GOING UP IN DECEMBER. Sign up today and save
money http://ronkarr.com/bootcamp.

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