“People who do what they feel like doing today won’t be able to do what they want for the rest of their lives.”

Bill Brooks- Author, Professional Speaker, Consultant

Translation: You can fulfill yourself everyday by not going through the pain of change and working outside of your box. While you feel good that day, you may not feel so good when you fall short of your goals. If your goals are clear and powerful, then they will help you get through the inconvenience of trying new things and doing what it takes to reach your goals.

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“The mind cannot decipher between that which is true and that which is vividly perceived”

Scott Peck Author- The Road Less Traveled

Translation: It doesn’t matter what you believe to be true. It only matters what the customer believes. Do you really understand your customer’s point of view? Are you telling your story in a way they want to hear it? Reality is based on perception and perception is what sells.

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“When you say something, the customer hears it as an opinion. When the customer says the same thing, they consider it to be fact”

Rick Feeley Director of Sales, Timber Trading

Translation: What ever you say to the customer is not as powerful than if they said it themselves. Instead of showing how much you know, ask good leading questions that get the customer to verbalize the issues. It will mean more to them in the end.

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“You have to exhaust yourself in practicing youth. No one understands life because they forget to live it”

Maurice Bendahan Entrepreneur/Philanthropist

Translation: Staying young and vibrant is crucial to one’s ability to live up to their full potential. The things that get in the way of us doing this are our limiting thoughts and a lack of discipline & commitment. When one is motivated, there is a charge in one’s life similar to the attitude of a hard charging young person. As we come to the beginning of a new year, what strategies are you committed to employ that will keep you young at heart, motivated to push forward and committed to living up to your fullest potential? As Maurice Bendahan reminds us, whatever you do, don’t forget to live!!!

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“I don’t want to have anybody telling me I did a good job. Any time you start thinking you’ve got this thing licked, something happens to you.”

Joe Torre- Manager NY Yankees

Translation: Titans don’t stop for praise. By the time they hear the praise, they are already working on moving up the ladder to the next rung of success. The moment you take things for granted, you stop pushing the envelope and your competition catches up..

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